Alex Bruce

Sustainable Energy Engineer

Alex Bruce is an engineer and one of the co-principals of eTool, a start-up company in Perth Western Australia.

eTool has a produced a free web based Life Cycle Assessment program that allows anyone to start introducing LCA principles into their designs.

The software launched on the 25th May 2011 and aired on the ABC "New Inventors" Program the same night.

Alex Bruce is also Sustainable Energy Engineer at BLC - Energy Soltutions, actively consulting for industry and government on sustainable energy and greenhouse gas managment. Amongst his clients are Horizon Power, Beyond3000 and the Southern Metropolitan Regional Council. Alex's roles within these organisations have ranged from renewable energy systems design, remote community energy management, 'Green Enterprise Facilitator' and greenhouse gas management for large scale property developments. More than five years ago Alex founded a business designing, supplying and installing Solar Photo Photovoltaic systems. He is a mechanical engineer (graduating from UWA) and has completed post graduate studies in sustainable energy.

Blog Posts

Carbon tax will have a negligible impact on the cost of new homes

Posted on 12 August 2011 by Alex Bruce

Discussion of the proposed carbon tax is practically inescapable for most Australians at the moment, but the proliferation of information doesn’t mean that things become more understandable.

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How sustainable is your solar passive house?

Posted on 17 June 2011 by Alex Bruce

So you've worked hard with solar passive design concepts to achieve an 8 or 9 star rated house and you feel comfortable you won't be needing any air-conditioning. You've got layers of insulation, double glazed windows, they are in the right spots to keep the sun out in summer and let it in during winter, you can make use of the lovely cooling breeze, and it's so air tight you could take it to Mars and be comfortable. You've also dropped a massive polished concrete slab on the ground for thermal mass, keeping things nice and warm in winter. You've then complemented the lovely house with a lovely solar hot water system (perhaps Australian made) and maybe even some solar photovoltaic power panels.

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